Get to know us !

Hoop is a clothing brand since May 2022 for children from 1 to 8 years old, designed in Belgium. Most of the items are made in Portugal, although some special items of our collection are still handmade In Belgium. 

We select sustainable fabrics to design pieces that are luxuriously soft, comfortable to wear, easy to wash and from a premium quality.

Each collection is made with nature in mind, has minimalistic patterns and natural colors. 

Our designs are timeless and meant to be worn for a long time, oversized to start and fitted to end.  We design collections that you can mix & match and wear trans seasonal.

We want to offer clothes that you can buy with a big heart for our planet and all its inhabitants, without compromising on quality and playful good looks for your little ones.

Hoop Kidswear people behind the brand

The people behind the brand

Curious about who we are?

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sustainable children's clothing brand

Our promise

We stand for sustainable kidswear with a heart.


Our mission

We want to incorporate charity in our brand DNA, that's why we are proud to have our own charity organisation, the Suzanna Foundation

logo suzanna foundation kids

Our foundation

The Suzanna Foundation is a local non profit organisation in Sierra Leone to support children in vulnerable situations.


The meaning of our brandname

Do you know what our brand name means ? Discover what we stand for.

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Sustainable kidswear with a heart

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